Paid media that actually converts.
No vanity metrics. Just focused, data-driven paid media work designed to grow your revenue — across Google, Bing, Meta, and beyond. I offer comprehensive paid media services in India including Google Ads, Meta Ads, Shopping campaigns & more.
- Available for new projects
- Google, Bing & Meta Ads
- EMEA · APAC · NAM
Proven Results Across 4.5 Years
Google Ads, SA360 & Microsoft Ads
Strategic budget & bid optimisation
A/B tested copy & targeting
EMEA · APAC · NAM campaigns
Core Services
Everything you need to scale with paid media
From campaign architecture to advanced optimisation — I cover the full stack of paid search and performance marketing.
Google Ads Management
Full-service campaign management — strategy, setup, optimisation, and reporting. Built for brands spending ₹2L–₹50L/month who want more from every rupee of ad spend.
What's Included
- Campaign strategy & architecture
- Keyword research & negative buildout
- Ad copy writing & A/B testing
- Bid strategy optimisation
- Weekly KPI reporting (CTR, CVR, CPA, ROAS)
Performance Max Strategy
Advanced PMax setup and optimisation — asset group architecture, audience signals, and bidding strategies that work with Google's automation, not against it.
What's Included
- Asset group strategy & segmentation
- Audience signal configuration
- Smart bidding calibration
- Feed optimisation (Shopping / GMC)
- Cross-channel attribution setup
Most Popular
Campaign Audit & Fix
A deep, no-fluff audit of your existing campaigns — with a clear action plan and implementation support. Ideal if your ads are running but underperforming.
What's Included
- Account structure review
- Keyword & match type analysis
- Quality Score & CTR assessment
- Bid strategy optimisaWasted spend identificationation
- Prioritised fix roadmap
GA4 & Conversion Tracking
Full GA4 configuration, GTM implementation, conversion tracking, and custom dashboards — so every decision is data-backed and the algorithm is never flying blind.
What's Included
- GA4 property setup & configuration
- GTM container setup
- Conversion event tracking
- Enhanced e-commerce setup
- Looker Studio reporting dashboard
International Campaign Expansion
Taking your brand into new markets? I'll build the campaign architecture, localisation strategy, and budget allocation to scale globally without wasting ad spend.
What's Included
- Market feasibility research
- Geo-targeted campaign structure
- Budget modelling & forecasting
- Localised ad copy direction
- SA360 cross-platform management
Strategy & Consulting
For in-house teams who need expert guidance. I'll work directly with your team to review strategy, mentor analysts, and build a roadmap you can execute confidently.
What's Included
- Monthly strategy sessions
- Team training & upskilling
- Account review & feedback
- Competitive landscape briefings
- Async Slack/email support
Testimonials
From first call to
first results — in 4 steps
A clear, structured process that respects your time and gets campaigns live fast — without skipping the strategy that makes them actually work.
Discovery Call
We talk through your current setup, goals, budget, and what's worked or failed before. No forms — just a real conversation.
Audit & Strategy
I audit your account (or start fresh), research your market, and build a campaign strategy mapped to your specific revenue goals.
Build & Launch
Campaigns go live with proper tracking, structured ad groups, tested copy, and bidding strategies calibrated for your targets.
Optimise & Scale
Weekly optimisation cadence, transparent KPI reporting, and a continuous improvement loop that drives scalable growth.
Service Details
A closer look at each service
Google Search Ads —
Intent-first, conversion-focused
Search is still the highest-intent channel available. The problem? Most accounts are structured to spend — not to win. I build search campaigns around the buyer’s journey, with rigorous keyword architecture, competitor conquest strategy, and a copy testing framework that compounds month over month.
Using Google Ads Editor for bulk management and SA360 for cross-platform efficiency, I deliver both speed and precision — tracking every conversion with GA4 and GTM to make every bid decision data-backed.
What you'll receive
- Campaign architecture doc
- Keyword matrix & negatives
- Ad copy A/B test schedule
- Quality Score tracking
- Conversion tracking setup
- Weekly KPI report
Performance Max — Automation done right
PMax is Google’s most powerful — and most misunderstood — campaign type. Most advertisers either over-trust it or avoid it entirely. I’ve learned how to give it the right signals and guardrails so it actually performs.
The key is asset group segmentation, clean audience lists, and a bidding ramp-up strategy that trains the algorithm without burning budget on learning-phase waste. Combined with GMC feed optimisation for Shopping, PMax becomes a genuine growth engine.
What you'll receive
- Asset group strategy
- Audience signal mapping
- Creative brief & specs
- GMC feed optimisation
- Brand exclusion setup
- Insights & performance report
PMax
Certified Expert
Global
Campaign Reach
Campaign Audit —
Find the leaks, fix them fast
Most underperforming accounts aren’t broken — they’re structured incorrectly. Broad match keywords bleeding budget, poor Quality Scores driving up CPC, missing negatives serving ads to irrelevant searches. My audit finds all of it.
You’ll receive a prioritised action plan — not a spreadsheet of issues. I rank every finding by revenue impact so you know exactly what to fix first, and I’ll walk you through the whole thing on a call.
What you'll receive
- 40-point audit checklist
- Wasted spend breakdown
- Keyword opportunity gap
- Ad copy quality review
- Bidding strategy assessment
- Prioritised fix roadmap
GA4 & Tracking —
Measure what actually matters
You can’t optimise what you can’t measure. Most accounts I audit have broken or missing conversion tracking — which means the algorithm is flying blind. I’ll set up GA4 and GTM properly, so every click, form fill, and purchase is tracked accurately.
Clean data means smarter bidding, better attribution, and confidence in every strategic decision you make going forward.
What you'll receive
- GA4 property configuration
- GTM container setup
- Conversion event mapping
- Enhanced e-commerce tracking
- Looker Studio dashboard
- QA & verification report
Consulting — Expert guidance, your team's execution
Have an in-house SEM team but need senior-level strategy? I work as a fractional advisor — reviewing your team’s work, running monthly strategy sessions, and being available for quick questions when it matters.
I’ve mentored SEM Executives at Qlikmatrix and provided strategic direction for Fortune 500 campaigns. I bring that same rigour to your team.
What you'll receive
- Monthly strategy call (2h)
- Account review & feedback
- Team training workshops
- Async Slack/email access
- Competitor intelligence
- Quarterly growth roadmap
Flex
Engagement
Core Services
Everything you need to scale with paid media
From campaign architecture to advanced optimisation — I cover the full stack of paid search and performance marketing.
Starter
Campaign Audit
For brands whose ads are running but not performing. A deep diagnostic + action plan.
One-time, from
₹24,999 / audit
- 40-point account audit
- Wasted spend report
- Prioritised fix roadmap
- 30-min walkthrough call
- 7-day delivery
- 40-point account audit
- Wasted spend report
Growth
Full Management
For brands ready to scale. End-to-end campaign management with weekly optimisation.
Monthly retainer, from
₹49,999 / mo
- Google Ads management
- Keyword & copy optimisation
- Weekly performance reports
- GA4 + conversion tracking
- Bi-weekly strategy calls
- Performance Max setup
- International expansion
Most Popular
Enterprise
Custom Engagement
For brands with complex needs — multi-country, multi-platform, or large monthly budgets.
Custom pricing
Let's talk
- Everything in Growth
- International expansion (EMEA/APAC/NAM)
- SA360 cross-platform management
- Team training & workshops
- Dedicated Slack channel
- Monthly strategy roadmap
- Priority response (4h SLA)
All pricing in INR. USD/GBP equivalents available on request. Budgets above ₹5L/month may qualify for performance-based pricing.
FAQ
Questions I get asked a lot
If your question isn’t here, just reach out directly. I respond to every enquiry personally.
How soon will I see results?
Most clients see measurable improvement in efficiency (lower CPA, higher CTR) within the first 30 days as structural issues are fixed. ROAS improvements compound over 60–90 days as bidding algorithms are properly trained and copy tests yield data. I’ll set clear expectations for your specific account during onboarding.
What ad budget do I need to work with you?
My management service works best for brands spending at least ₹2L/month on ads — below that, the management fee-to-spend ratio doesn’t make economic sense. The campaign audit service is available at any spend level.
What platforms do you manage?
My primary expertise is Google Ads (Search, Shopping, Display, Video, Performance Max), Microsoft Ads (Bing), and Search Ads 360 for cross-platform management. I also manage Meta Ads, Amazon Search Ads, LinkedIn Ads, and Yahoo Japan Ads. Paid search is my core speciality — but I cover the full multi-platform stack.
Do you work with agencies or only direct clients?
Both. I work directly with brands and also as a white-label expert for agencies that need senior Google Ads capability without hiring full-time. Agency partnerships are quoted separately based on volume and scope.
Is there a minimum contract length?
I ask for a 3-month initial commitment for management retainers. This isn’t a lock-in — it’s the minimum time needed for campaign data to mature and for optimisation to have a real impact. After 3 months, we move to a rolling monthly arrangement.
How do you report on performance?
Every client gets a custom Looker Studio dashboard with live data, plus a detailed weekly written report highlighting what changed, why, and what’s coming next. I also deliver monthly strategic summaries and support client QBRs with actionable insights.
Ready to grow your brand with paid media that performs?
I work with a limited number of clients to ensure every account gets my full attention. Let’s talk about yours.