Hi, I'm Sanjeeb Deb
Paid Search & Performance Marketing Specialist helping businesses grow through data-driven digital marketing strategies.
4.5+ years managing global paid media campaigns
Worked with Fortune 500 brands
Expert in Google Ads, Microsoft Ads, and Performance Marketing
Sharing insights on paid media, AI tools, and digital growth
My Journey in Digital Marketing...
My journey into digital marketing started with a strong curiosity about how search engines influence business growth. Over the years, I have developed deep expertise in paid search and performance marketing, working with global clients and managing campaigns at scale.
Throughout my career, I have:
- Managed high-budget paid search campaigns across international markets
- Worked with global brands and Fortune 500 companies
- Optimized campaigns to improve ROI and conversion performance
- Collaborated with cross-functional teams to align marketing strategies with business goals
This experience has given me a strong understanding of how data, strategy, and creativity come together to drive digital growth.
My Area of Expertise
Search Campaign Strategy & Structure
Design and implement high-performing campaign structures aligned with business goals and scalable growth.
High Intent Query & Keyword Mining
Identify revenue driving search terms using search intent and real query data for better targeting.
Ad Copy & CTR Optimization
Create and test compelling ad copies to improve click-through rates, quality score, and performance.
Performance Max & Automation Strategy
Leverage automation, audience signals, and creative assets to maximize campaign performance.
Budget Scaling & Efficiency Control
Scale campaigns effectively while maintaining CPA, ROAS, and overall profitability.
Conversion Tracking & GA4 Analytics
Set up and analyze tracking systems to measure performance and drive data-backed decisions.
Account Audits & Performance Diagnosis
Analyze underperforming campaigns to identify gaps, uncover opportunities, and improve overall performance.
Global Campaign & Market Expansion
Plan and manage campaigns across multiple regions with localized strategies for global growth.
Brands I've Worked With
Innovation
Continuously pushing the boundaries to discover creative and effective digital marketing solutions that drive real growth.
Excellence
Striving for the highest standards in every project to deliver measurable and impactful results.
Integirty
Maintaining transparency, honesty, and ethical practices in all professional relationships.
Collaboration
Building strong partnerships with clients and teams to achieve shared goals and long-term success.
What You’ll Find on This Website
This website is a platform where I share insights, guides, and practical knowledge from my experience in digital marketing.
- Google Ads strategies and optimization techniques
- Paid search campaign frameworks
- AI tools for marketers and businesses
- SaaS and software recommendations
- Digital marketing tutorials and industry insights
